Rishabh Pant
Managing Rishabh Pant’s brand and driving high-impact endorsement partnerships at every step of his journey.
[OVERVIEW]
Fashion isn’t just about style—it’s about the interplay of textures, shapes, and contrast. This project explores high-contrast fashion photography, using deep blacks, stark whites, and bold geometry to redefine elegance.
Year
2025
Category
TALENT MANAGEMENT
Client
ADIDAS
Location
GLOBAL
[ABOUT THE PROJECT]
THE CHALLENGE
Following a roller-coaster phase in his career, reintroducing RP to the global sportswear spotlight required careful positioning. Adidas needed a narrative that reminded fans why he is a generational talent while setting the stage for his next big chapter.
OUR APPROACH
We crafted a story anchored in RP’s identity. His raw flair, fearlessness, and emotional connect with fans became the heart of the campaign. Our team managed the endorsement strategy, negotiations, image alignment, and rollout to ensure the partnership felt both nostalgic and future-forward.
HIGHLIGHTS
• Exclusive endorsement partnership secured and executed by OBT
• Strengthened RP’s personal brand and fan resonance post-comeback
• Reinforced Adidas as the home of modern cricket icons
• Built a cultural moment around talent pride and brand legacy
BIG IDEAS NEEDS
BOLD PARTNERS.
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