WPBL on Tour
Bringing India onto the pickleball court, one community at a time - for World Pickleball League
[OVERVIEW]
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Year
2025
Category
LEAGUE ADVISORY
Client
WPBL
Location
NATIONWIDE
[ABOUT THE PROJECT]
THE CHALLENGE
Pickleball is rapidly gaining attention in India but still needs strong community infrastructure and consistent engagement for real national adoption. WPBL’s goal was to go beyond major tournaments and activate a full ecosystem of new players, women-first audiences, social formats, and franchise-led engagement to fuel long-term growth.
OUR APPROACH
By teaming up with dynamic partners including KheloMore, Panda Plays Pickle x Swiggy Scenes, FerroHub Sports and Sisters-In-Sweat, WPBL On Tour rolled out a diverse event calendar. From starter camps nurturing beginners to lifestyle-led shuffle events and women-focused leagues, the series ensured that anyone interested in the sport could find their way into the community. The structure reinforced franchise presence while giving brands a scalable platform to activate fans.
HIGHLIGHTS
• 57+ events scheduled across India leading up to WPBL Season 2
• Partnerships that widen access: women-led events, social formats, grassroots tournaments
• Strengthened franchise identity through city-led events and community touchpoints
• Developed pathways from casual participation to competitive play
• Positions pickleball as India’s fastest-growing sport and a strong brand platform
• Vision driven by Founder and CEO Gaurav Natekar to create meaningful engagement and a healthier sporting culture
BIG IDEAS NEEDS
BOLD PARTNERS.
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